"Solving the puzzle"

• The emphasis is on biting off little bits of the problem 1 person at a time. It's just like taking a step, you're always putting one foot in front of another
• From there the idea is to focus on the actionable items, which include volunteering, donating and spreading awareness of the cause

General Feedback from the team:

• Addresses the issue and the needs to solve the problem proactively
• A piecemeal approach makes it more mentally attainable and approachable
• Assertive vocabulary, but not intimidating

"Homelessness is a Spectrum"

Playing on "spectrum":

• There's the juxtaposition of a world in black and white (representing the problems that cause homelessness) vs. the world in color (representing a world post-homelessness with all of the ways that they were able to help themselves and regain their dignity).
• Using traffic signs to represent the different phases in ending homelessness
• Using a spectrum of colors to represent the different teams/ facets of tackling the problem of homelessness
• "Now I see ____" (insert the following: me, you, us, change)

Feedback:

• No solid call to action built in
• It does frame a way to directly point out the problems which cause homelessness

"See. Fight. End."

Advocacy and Awareness

• Looking into the "dystopian" reality of homelessness to call attention to the problem
• Downtown Streets Team is Yoda/Experts and the homeless are like Luke Skywalker (they have the ability to solve the problem themselves, the only thing they need is guidance)
• "Julia's Secret Sauce" - A process to end homelessness spelled out in clear steps

Feedback:

• Fight is too strong, scary and combative
• End also feels intangible; it's the end goal, true, but it doesn't give us a clear idea of how to get there.
• These do convey strong ideals and goals though, the strength is messaging is high.