1. Program Awareness

Video: Putting names to faces synopsis: builds program awareness could be shifted to approach different programatic elements. Start with program overview. Include testimonials. target: Donors or clients depending on target

Asset- Picture with quote from Team Member about work on the team

2. The Many Faces of Homelessness

Video: Second Chance/ The faces of homelessness Synopsis: rotating pictures, static content, voice or text. Target: donor

Asset: picture of team member with quote (maybe about 2nd chances- Randy)

3. Changing Perception of Homelessness

Video: Chancing Perception of Homelessness Synopsis: This one pulls at the heart strings. Lovely speaks on the ills of homelessness, then show transformation to team experience. Community testimonials: Faith Bell, Dennis Burns Target: participant or donor

Asset: Picture of Dennis Burns quote homelessness is not a crime or of Lovely, inspiring quote that changes perception Landing: Do we have interview with Lovely?

4. Fight Homelessness

Video: What Happens When You Fight Synopsis: Matt Major MMA, fighting to get out of homelessness. Call to action! Target: participant or donor

Asset: pic of Matt with quote Landing: Links to media coverage of Matt, links to getting involved for participants and donors.

5. Innovating Out of Homelessness

Video: (This will not take place for ZURB Wired) Kartma or make video about PAR and KKRC, post about ZURB? Synopsis: Displays of how DST's unique approaches out of homelessness Target: Donors, volunteers

Asset: Kartma design, specs, info Landing: Donate/ get involved

Whiteboard - 5 Concepts

Whiteboard session that laid the framework for the 5 concepts.

Stats

General statistic information for Social and other content