ZURB Wired 2015
Social Campaigns All
Version 1 Social Campaign Source
5 Social Campaigns
Campaigns 2-3 sentences about campaign 5 tweets and 5 FB posts 5 assets 4-5 sentence newsletter landing page content - has to land on compelling page deep info, can be a link if already exists.
Program Awareness
Concept: General informational campaign. Educating the public on our model. Can have different Assets and videos that address different target audiences and different components of our model.
The Many Faces of Homelessness
Changing Perception of Homelessness
Concept: Helping people see the humanity in homeless individuals. Deep connections, misconception busting, story telling.
Holiday Campaign
Holly is celebrating one year sober from drug addiction. She’s believing in herself again. Through our program she found the support and encouragement she needed to pursue her goals. LINK to success story
Tech Can Solve __________
Concept: We live in the Silicon Valley and innovation has made this one of the wealthiest most expensive places in the nation. We are able to solve complex issues with our advanced technology, yet we haven’t found a solution to homelessness. This campaign is to engage minds in solving homelessness and unite ourselves with social minded entrepreneurship.
Innovating Out of Homelessness
General: Meeting at the intersection of innovation and passion. DST is changing lives. Innovating our way out of homelessness.
Fight Homelessness
Matt Major MMA, fighting to get out of homelessness. Call to action! Target: participant or donor
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