On the second round of mood boards we incorporated the initial feedback that we received on the first iteration. After presenting these new iterations to our friends at LSA, we came to consensus to move forward! Looks like Bright and Vignetted won out!
We created some dynamic mood boards to gauge LSA's feelings on what their first gut feelings were on the color schemes, iconography, textures, and typography. Doing this goes a long way towards making sure we are getting the tone and mood of the site inline with what LSA visions it to be.
Some of the specific themes around this first round are below:
Energetic & Textured
using textures in a "fun" way to create warmth and friendliness
iconography: can be used in social campaigns or website
mixing LSA colors with warm colors
Outlining the color palette to outline feelings on the themes and ideas of why they would do it
Photos would have a textured look/feel
Celebration & Hi-res
Focused on celebration
cool and warm colors juxtaposed to each other to create a dynamic feel
hi-res large imagery
the happy nature of residents would be the focus
icons: compliments colors with roundness and playfulness
Bright & Vignetted
treat the imagery and give it a bright, vignetted feel
gives a friendly and intimate feeling
has fun colors
Open and inviting
"Open and exposed style” photography
not too vibrant on the color schemes, to focus more on the imagery
Typography is more friendly and a bit kiddish
Get Feedback On Your Work
Notebooks allows you to quickly collect feedback in context. Click and drag on the screen to leave an annotation.
Collaborate With Your Team
Leaving notes for yourself? Talking into an empty room? Are you crazy?! Notebooks lets your team collaborate via sharing.
Great, now get in there and try it out!
Use the sample project provided here to get a “feel” for how Notebooks works. Leave two annotations to complete the demo.