This is the final set of visual assets that were created for the web team to complete the coded pages. In a short timeline like this we utilize the creative team to push the layouts as far as we can in graphics. When you have been coding the entire day, it's nice to have this clarity.
After the first review, we pushed the color blocks further... but it remained clear that it was still too much. So we took the lessons from this iteration and did a quick huddle with the group to solve this problem.
In this first set of visual explorations we attempted to use the visual styles from the print pieces. After a quick review, it became obvious that it was way too forced. The color blocks were too strong and overwhelmed the page.