As part of our Drip campaigns, we tested the emails in all the clients through Litmus. For the campaign there are three emails that get spread out over a few days. We're using Campaign Monitor to automate these after a signup.
In line with themes and colors we established early on in the process, we developed branded headers and posts for LSA's social media channels.
We crafted a twitter campaign by using images that may be familiar, but also unexpected. Then we couple it with clever and catchy copy to create a perfect micro-engagement.
5 videos were created to leverage in several different social and web engagements. Three of which are interviews from either residents or staff of LSA, and are great content for social campaigns.
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