{"id":2025,"description":"Most people who give through the homepage have an intention to give before they land on the page. They're really just looking for the \"donate\" button vs. a pitch to give. Avg. gift through mozilla.org is $28 (vs. $8 through snippet). They are already familiar with us and therefore give more. Demonstrating our impact and telling our story, and making the \"donate\" button prominent will result in more revenue than spending a lot of real estate on \"why give\". ","created_at":"2015-05-22T20:18:02.000-07:00","updated_at":"2015-05-22T20:18:02.000-07:00","round_id":1229,"slide_id":8808,"platform_user_id":null,"visitor_name":"Andrea","visitor_email":null}