Alex

• 14 year old
• Tech-savy
• Enjoys making films with his friends as a hobby, but his friends are less interested in it

Motivation

• Wants to explore using professional grade equipment
• Wants to learn from the experts
• Wants to convince his mother to support his hobby

Goal

• Find a course which suits his film making interest
• Find enough information to convince his mother to send him off to DMA
• Wants to have a finished movie to show off next year

Karen

• Helicopter mom who really cares about her child success
• Living in the Silicon Valley, her family income relies on both parent working in the high-tech industry

Motivation

• Wants to motivate her child to do more for the summer
• Wants her child to learn something for college advancement
• Wants to introduce her son to a various prestigious campus

Goal

• Find the best option for her son (location, week, course)
• Register the course for her son
• Wants to know the course environment, instructors, amenities

Tom

• Currently in-between careers
• Recently interested in programming and development

Motivation

• Looking to expand his knowledge and expand his skill set
• Wants to be introduced to more resources
• Wants to expand his network on campus
• Wants to learn from the experts

Goal

• Find the best option (cost and week)
• Register for the course

Finding a Course

This workflow shows how a user will find a course by initially selecting age and location on the homepage.

Learn About the Campus

Here's how a user will learn more about the campus before selecting a specific course.