Notable | Mozilla.org | Opportunities

Opportunity Sketches

Here's what we focused on:
• Organizing the sketches around 2 focus areas and refining some sketches the team liked.
• We explored the idea around telling the Mozilla Story through the voice of different Mozillians.
• We also sketched around the idea of putting the audience, putting "you" into the context of the site and speaking directly to the use

The Mozillians' Voice

The biggest advocated for Mozilla are the people who contribute to it everyday. Conveying the messaging primarily through Mozillians, makes it more real and personable. This direction uses real people, but goes beyond just faces and speaks through the voices of the different users.

Mozilla is _____________.

This conveys the idea that Mozilla can be anything the user wants it to be. We use words, iconography and imagery to complete phrases or sections. This means we always put the user in a role of the message. The user knows that there is always room for them to make a contribution.

Engaging Viewers

Landing Page Hero

3 Comments

Jen Bertsch

We should talk about how to collect these images/quotes at Whistler in late June.

Love this as a way of presenting who we are, what we're doing, what we care about and how we're helping you, the user.

I think there are ways and places to use this, but it could also be alienating to some visitors of the site if it feels like they need to get involved at this level.

6

100%
0

0%

Honest Voice of Mozillian

1 Comment

Hard to judge this one because the "negative" example makes me like it less than the previous sketch.

2

50%
2

50%

What Mozilla Is

4 Comments

This shows that we're more than a browser, but it is one of the many things that we do. It also shows that these things are related to and compliment one-another. +1

Jen Bertsch

+1 Holly

Love this one. Shows the range of what we do. It's not just what we stand for, who make us up or what we create — it's all of it.

like this as well - breadth and depth made tangible

5

100%
0

0%

Feeds

1 Comment

Jen Bertsch

Interesting but not my #1 choice

0

0%
2

100%

People Talking about the Issues

0

0%
2

100%

What Mozilla Does with Principles

4 Comments

Jen Bertsch

I'll ask MEM and Dia how far we want to go with exploring making the Manifest accessible.

I like how this connects the principles with action.

I think it's valuable to connect the priciples to the work- expliclty. it makes the priciples more concrete and real. When they live in isolcation they remain an abstraction. This also allow us to do some "translation" for our new audiences.

Agree - makes the manifesto come alive and be demonstrated throughout the site versus being confined to one page

4

100%
0

0%

Mozillians Talking about Mozilla with CTA

3 Comments

I like the idea of tying Mozillians to an issue and what you can do to help/participate/get educated.

Maybe too much "we" and not enough "you."

I can see content from SOTW being useful here; could be a flip on this - people talking about how Mozilla/Mozillians have positively impacted their life or community - more about the outcome than the action

5

83%
1

17%

Audio Testimonials

3 Comments

Cool idea... localization would be a challenge.

Interesting idea but might be too hard to pull off, especially with l10n

this could be a 2016 add - and in the meantime, we'd need to develop a tetimonial "community kit" so community folks could produce their own....

0

0%
4

100%

Principles coupled with examples

4 Comments

I like the idea of doing more "demonstration of impact". We have so many real examples!

I like this in theory- I'm worried don't have enough things to point to that we actually do/build when so much of our work is advocating and collaborating, not necessaritly making ourselves.

Agree it'd be great to demonstrate impact.

some of this content already exists with the manifesto content today

3

75%
1

25%

Changing Blank - Word

3 Comments

I like this idea. One challenge we have in telling our story is telling a succinct story of what Mozilla actually does... using this format might be even more overwhelming for people who don't know Mozilla well. It might be cool to try to customize these based on a user journey or interest area.

too many different words may be confusing - and reinforce that we're confusing and unknowable

if this can become a system that we can use across the site i'd see it having legs. to Andrea's point we'd need to heavily curate the system and specialize the content based on the part of the experience we are rinforcing.

2

67%
1

33%

Changing Blank - Image

2 Comments

+1 to more visuals if we can find visuals to support what we are. How our visual language tends to set us apart from companies like Google, is that it has bold colors and it makes people happy (feedback from a recent usability study).

While I like this concept, I feel it doesn't communicate enough without accompanying text.

3

75%
1

25%

Changing Blank - Icon or Graphic

2

50%
2

50%

The Face of Mozilla

1

33%
2

67%

Things Mozillians do

3 Comments

We've had a lot of "who we are" concepts, I really like this as a "what we do" extension of that.

+1 I like showing our impact vs. talking about it / writing about it.

+ 1 more show less tell

5

100%
0

0%

Things you want to do

5 Comments

This is awesome and something we're already working on, but it needs a fair bit of infrastructure to support so there's that added complexity to consider.

Like this idea. Let's talk more about Mozilla's capabilities to support this kind of widget and how to connect it to our existing contribution flow.

Jen Bertsch

Agree with Holly and Craig. Maybe we could only support this in the Education subsection using lots of webmaker and MDN links?

Again, let's be careful to not alienate those who don't necessarily want to take take part at this level.

For the page templates we've discussed, I think this is too far down the participation funnel

3

60%
2

40%

Aspirational things you can do.

1 Comment

This would be interesting to couple with the Mozilla is ____ concept. Like "Mozilla is _____ and you can _____. Like a cool madlib? We can then personalize a person's experience based on what they put in the blanks? (just riffing!)

1

33%
2

67%

People who pledge with CTA

6 Comments

Jen Bertsch

I like this but I'm not sure we'll have the infrastructure in place to support it...

I really like this idea. One other thought is that we could have an evergreen pledge to "support the Manifesto" or just a general "I care about the open Web" pledge that allows people to raise their hand to hear more and gives us an email address so we can develop a relationship over time.

+1 to supporting the manifesto as a general way to begin a relationship

+1 to a low barrier, low commitment way to take action - and then we can populate the email "newsletter" with stories of the manifesto made real in the world and readers can contribute their own...

also consistent with our belief that if more people "practice" open source principles and behaviors, that will further our mission and more importantly make the world a better place

kumbaya

3

100%
0

0%

Mozilla, Mozillians, and You

2 Comments

Great balance of an example people can read to understand a particular issue, a personal account from somebody already contributing... and then the 3rd tier for those that are ready to take more action.

feels similar to our SOTW info heirarchy - overview of issue, what Mozilla is doing about it, what you can do

5

100%
0

0%

Contextual CTA

1 Comment

Jen Bertsch

We could test this as we test different CTAs

1

50%
1

50%

Mozilla + You

2

67%
1

33%

Easy things you can do

1 Comment

Jen Bertsch

Bring in for "education" landing page?

1

33%
2

67%

Your Donation "Could"

1 Comment

This isn't content that would live on mozilla.org (it would be iterated / tested on a donation landing page experience). Those donation pages are built, tested by Foundation, they don't live on mozilla.org. Also generally these types of "what your gift buys" strategies work best for charities that have tangible things to buy, like a goat bought through Heifer International. It's not a priority strategy for us to test.

0

0%
2

100%

Your Donation "Could"

1 Comment

+1 to quantifying/humanizing what a donation will do.

3

75%
1

25%

Goals on every petition

1 Comment

Goals are good, and at change.org we used progressive goals (first goal was 100 signatures, once reached it increased to 250; etc). We don't have the capability right now to add this to our petition pages. It's a low priority (and something the foundation builds, and doesn't live on mozilla.org)

1

33%
2

67%

Help suggesting how to contribute

1 Comment

Jen Bertsch

Love this! (need different level of tasks)

3

75%
1

25%

Why Mozilla Raises Funds

4 Comments

Great way to tell the story and the range of our impact.

Jen Bertsch

Let's set up time for Zurb to talk with Andrea, Erika, and Paul about how they want to talk about fundraising.

The "why should I donate" thing is a huge area where we need to do a better job telling our story. I regret that I have but one thumb to raise.

Most people who give through the homepage have an intention to give before they land on the page. They're really just looking for the "donate" button vs. a pitch to give. Avg. gift through mozilla.org is $28 (vs. $8 through snippet). They are already familiar with us and therefore give more. Demonstrating our impact and telling our story, and making the "donate" button prominent will result in more revenue than spending a lot of real estate on "why give".

3

75%
1

25%

Timeline with Past, Now, and Future

2 Comments

Jen Bertsch

I like the "following issues" format more

+1 an execution that is interactive could be an interesting discussion: http://www.bloomberg.com/graphics/2015-pace-of-social-change/

2

67%
1

33%

Following Issues

2 Comments

Jen Bertsch

I like this idea of showing what we've done and what our future plans are

this could be interesting for the polcy/advocacy page

4

100%
0

0%

Infographic

5 Comments

Multiple ways to tell what we do, but 1 CTA is a nice balance. Instead of 4 stories and 4 things to do. It may perform better, but I'm interested in testing both approaches.

Jen Bertsch

I like the discussion here around telling the smaller stories vs the bigger stories

Jen Bertsch

We should think about making sure we build infographics that are web friendly (and localization friendly) if we want to use this format.

Story mentioned in our conversation today https://blog.mozilla.org/community/2014/11/15/10-days-of-mozillians-meet-ibrahima/

again - lots of SOTW cross-over; Zurb folks - have you played around on that site yet?

2

67%
1

33%

9542Views
67%Thumbs Up

Created on 05/22/2015 at 12:52 PM

On Mozillians Talking about Mozilla with CTA

I like the idea of tying Mozillians to an issue and what you can do to help/participate/get educated.

Holly about 10 years ago

Edit Delete

On Audio Testimonials

Cool idea... localization would be a challenge.

Holly about 10 years ago

Edit Delete

On Audio Testimonials

Interesting idea but might be too hard to pull off, especially with l10n

Craig about 10 years ago

Edit Delete

On What Mozilla Is

This shows that we're more than a browser, but it is one of the many things that we do. It also shows that these things are related to and compliment one-another. +1

Holly about 10 years ago

Edit Delete

On Changing Blank - Image

Holly about 10 years ago

Edit Delete

On Things Mozillians do

We've had a lot of "who we are" concepts, I really like this as a "what we do" extension of that.

Craig about 10 years ago

Edit Delete

On People who pledge with CTA

I like this but I'm not sure we'll have the infrastructure in place to support it...

Jen Bertsch about 10 years ago

Edit Delete

On Things you want to do

This is awesome and something we're already working on, but it needs a fair bit of infrastructure to support so there's that added complexity to consider.

Craig about 10 years ago

Edit Delete

On Things you want to do

Like this idea. Let's talk more about Mozilla's capabilities to support this kind of widget and how to connect it to our existing contribution flow.

Holly about 10 years ago

Edit Delete

On Contextual CTA

We could test this as we test different CTAs

Jen Bertsch about 10 years ago

Edit Delete

On Mozilla, Mozillians, and You

Holly about 10 years ago

Edit Delete

On Easy things you can do

Bring in for "education" landing page?

Jen Bertsch about 10 years ago

Edit Delete

On Your Donation "Could"

+1 to quantifying/humanizing what a donation will do.

Holly about 10 years ago

Edit Delete

On Help suggesting how to contribute

Love this! (need different level of tasks)

Jen Bertsch about 10 years ago

Edit Delete

On Why Mozilla Raises Funds

Great way to tell the story and the range of our impact.

Holly about 10 years ago

Edit Delete

On Why Mozilla Raises Funds

Let's set up time for Zurb to talk with Andrea, Erika, and Paul about how they want to talk about fundraising.

Jen Bertsch about 10 years ago

Edit Delete

On Following Issues

I like this idea of showing what we've done and what our future plans are

Jen Bertsch about 10 years ago

Edit Delete

On Infographic

Multiple ways to tell what we do, but 1 CTA is a nice balance. Instead of 4 stories and 4 things to do. It may perform better, but I'm interested in testing both approaches.

Holly about 10 years ago

Edit Delete

On Why Mozilla Raises Funds

The "why should I donate" thing is a huge area where we need to do a better job telling our story. I regret that I have but one thumb to raise.

Craig about 10 years ago

Edit Delete

On Infographic

I like the discussion here around telling the smaller stories vs the bigger stories

Jen Bertsch about 10 years ago

Edit Delete

On Infographic

We should think about making sure we build infographics that are web friendly (and localization friendly) if we want to use this format.

Jen Bertsch about 10 years ago

Edit Delete

On Infographic

Story mentioned in our conversation today https://blog.mozilla.org/community/2014/11/15/10-days-of-mozillians-meet-ibrahima/

Holly about 10 years ago

Edit Delete

On Landing Page Hero

We should talk about how to collect these images/quotes at Whistler in late June.

Jen Bertsch about 10 years ago

Edit Delete

On What Mozilla Is

+1 Holly

Jen Bertsch about 10 years ago

Edit Delete

On Feeds

Interesting but not my #1 choice

Jen Bertsch about 10 years ago

Edit Delete

On What Mozilla Does with Principles

I'll ask MEM and Dia how far we want to go with exploring making the Manifest accessible.

Jen Bertsch about 10 years ago

Edit Delete

On Things you want to do

Agree with Holly and Craig. Maybe we could only support this in the Education subsection using lots of webmaker and MDN links?

Jen Bertsch about 10 years ago

Edit Delete

On Timeline with Past, Now, and Future

I like the "following issues" format more

Jen Bertsch about 10 years ago

Edit Delete

On Landing Page Hero

Love this as a way of presenting who we are, what we're doing, what we care about and how we're helping you, the user.

ErikaD about 10 years ago

Edit Delete

On Honest Voice of Mozillian

Hard to judge this one because the "negative" example makes me like it less than the previous sketch.

ErikaD about 10 years ago

Edit Delete

On Goals on every petition

Andrea about 10 years ago

Edit Delete

On Your Donation "Could"

Andrea about 10 years ago

Edit Delete

On People who pledge with CTA

Andrea about 10 years ago

Edit Delete

On Principles coupled with examples

I like the idea of doing more "demonstration of impact". We have so many real examples!

Andrea about 10 years ago

Edit Delete

On Changing Blank - Word

Andrea about 10 years ago

Edit Delete

On Things Mozillians do

+1 I like showing our impact vs. talking about it / writing about it.

Andrea about 10 years ago

Edit Delete

On Aspirational things you can do.

Andrea about 10 years ago

Edit Delete

On Why Mozilla Raises Funds

Andrea about 10 years ago

Edit Delete

On Landing Page Hero

I think there are ways and places to use this, but it could also be alienating to some visitors of the site if it feels like they need to get involved at this level.

Matej about 10 years ago

Edit Delete

On What Mozilla Is

Love this one. Shows the range of what we do. It's not just what we stand for, who make us up or what we create — it's all of it.

Matej about 10 years ago

Edit Delete

On What Mozilla Does with Principles

I like how this connects the principles with action.

Matej about 10 years ago

Edit Delete

On Mozillians Talking about Mozilla with CTA

Maybe too much "we" and not enough "you."

Matej about 10 years ago

Edit Delete

On Things you want to do

Again, let's be careful to not alienate those who don't necessarily want to take take part at this level.

Matej about 10 years ago

Edit Delete

On What Mozilla Does with Principles

Dia about 10 years ago

Edit Delete

On Principles coupled with examples

I like this in theory- I'm worried don't have enough things to point to that we actually do/build when so much of our work is advocating and collaborating, not necessaritly making ourselves.

Dia about 10 years ago

Edit Delete

On Principles coupled with examples

Agree it'd be great to demonstrate impact.

ErikaD about 10 years ago

Edit Delete

On Changing Blank - Image

While I like this concept, I feel it doesn't communicate enough without accompanying text.

ErikaD about 10 years ago

Edit Delete

On People who pledge with CTA

+1 to supporting the manifesto as a general way to begin a relationship

ErikaD about 10 years ago

Edit Delete

On What Mozilla Is

like this as well - breadth and depth made tangible

Mary Ellen about 10 years ago

Edit Delete

On What Mozilla Does with Principles

Agree - makes the manifesto come alive and be demonstrated throughout the site versus being confined to one page

Mary Ellen about 10 years ago

Edit Delete

On Mozillians Talking about Mozilla with CTA

Mary Ellen about 10 years ago

Edit Delete

On Audio Testimonials

this could be a 2016 add - and in the meantime, we'd need to develop a tetimonial "community kit" so community folks could produce their own....

Mary Ellen about 10 years ago

Edit Delete

On Things Mozillians do

1 more show less tell

Mary Ellen about 10 years ago

Edit Delete

On Things you want to do

For the page templates we've discussed, I think this is too far down the participation funnel

Mary Ellen about 10 years ago

Edit Delete

On People who pledge with CTA

+1 to a low barrier, low commitment way to take action - and then we can populate the email "newsletter" with stories of the manifesto made real in the world and readers can contribute their own...

Mary Ellen about 10 years ago

Edit Delete

On People who pledge with CTA

also consistent with our belief that if more people "practice" open source principles and behaviors, that will further our mission and more importantly make the world a better place

Mary Ellen about 10 years ago

Edit Delete

On People who pledge with CTA

kumbaya

Mary Ellen about 10 years ago

Edit Delete

On Mozilla, Mozillians, and You

feels similar to our SOTW info heirarchy - overview of issue, what Mozilla is doing about it, what you can do

Mary Ellen about 10 years ago

Edit Delete

On Infographic

again - lots of SOTW cross-over; Zurb folks - have you played around on that site yet?

Mary Ellen about 10 years ago

Edit Delete

In general - "engaging viewers" should focus more on content and very light options to participate - feels like many of the sketches in this section go really deep into participation and fundraising

Mary Ellen about 10 years ago

Edit Delete

On Principles coupled with examples

some of this content already exists with the manifesto content today

Mary Ellen about 10 years ago

Edit Delete

On Changing Blank - Word

too many different words may be confusing - and reinforce that we're confusing and unknowable

Mary Ellen about 10 years ago

Edit Delete

On Following Issues

this could be interesting for the polcy/advocacy page

Mary Ellen about 10 years ago

Edit Delete

On Changing Blank - Word

jascha about 10 years ago

Edit Delete

On Timeline with Past, Now, and Future

+1 an execution that is interactive could be an interesting discussion: http://www.bloomberg.com/graphics/2015-pace-of-social-change/

jascha about 10 years ago

Edit Delete

I'm in Let's meet Time to change the game up Bust

Anonymous over 9 years ago

Edit Delete

Opportunity Sketches

Here's what we focused on:
• Exploring ideas surrounding how to articulate what Mozilla is and helping explain to people that Mozilla is a non-profit and open source and what Mozilla does.
• We sketched ideas surrounding getting people to engage with the website and capture their attention.
• Also, explored ways to encourage participation through sharing, giving, and skills, along with ways to keep users coming back.

What Mozilla Is

Engaging Viewers

Contribution and Retention

What is Mozilla

1 Comment

I like the idea of a diagram, but would love to see something that shows how the pieces are connected to each other, not just to Mozilla.

1

25%
3

75%

Mozilla Is

3 Comments

It was mentioned in the meeting that relying on an image that requires 3 categories might limit us as this number may change.

I can see the limitations here, but conceptually it's stronger.

+1 to limitations, but I still like the concept

3

60%
2

40%

Mozilla is non-profit

3 Comments

Strategically it's bang on, but it's well-trodden territory. Would love to see a fresh exploration of this approach.

Jen Bertsch

+1 to Matej's comment

This does less to communicate what we *do*

4

80%
1

20%

Mozilla Is

3 Comments

Jen Bertsch

Sean visually voted a thumbs up

Brandon Arnold

Ask during pictures possibly

This is nice. A more creative version of the last one.

6

100%
0

0%

Fun Facts

2 Comments

Brandon Arnold

Watch for messaging on these

I like do some of this here and there, but not a an overarching idea.

4

80%
1

20%

Mozilla + You

3 Comments

Getting to tangible examples of the How you can help make the internet better would be awesome.

Brandon Arnold

Get to tangible examples early

With tangible examples, I can envision this really working

3

75%
1

25%

Mozilla Story

3 Comments

I like that this puts our existance in context and that it's concrete

Not sure that the story represented here is exactly right, but I'm intrigued by this approach.

I don't understand what's happening here.

4

100%
0

0%

Who, What we do, What we make

6 Comments

Separating non-profit and corporation might be too much information to the end user. They may care more about what we do, rather than our organization architecture.

Brandon Arnold

Intentional to not understand difference that is different from the non-profit and the corporation.

Brandon Arnold

Mo-Fo is the same as Mo-Co

I like this as a way of organzing what we do

Feels really overwhelming and complicated.

There is a lot going on here. I don't know where to focus.

3

75%
1

25%

What We Do

1 Comment

This seems like a cleaner version of the last design. I'm able to focus more here.

1

33%
2

67%

Pillars

1 Comment

this is a really "on the nose" approach but maybe straightforward is good?

2

67%
1

33%

Large Images and Quotes

1 Comment

Like this but where do CTAs fit?

5

83%
1

17%

Values

2 Comments

I like this but I wonder if we are overlapping the Manifesto? I'd like to see this explored so we can figure if it works- skeptical as talkng about OURSELVES is tired and we need to do a better job making clear what shared values

Agree with Dia. This feels like the manifesto.

1

25%
3

75%

Changing Word

5 Comments

Jen Bertsch

We've talked about executing something similar among ourselves. Would love to explore more.

Brandon Arnold

Web Literacy

Jen Bertsch

Craig brings up a good point about localization, but still good to explore.

I like- I wonder how this can be market specific and not requiring sentence structure.

All I can add to the above is: Nice!

6

100%
0

0%

Video and Impactful Headline

4 Comments

Jen Bertsch

I don't love using videos to tell stories online, but I think that might just be my personal bias.

Videos, again, present l10n problems.

Further: videos are great for slice-of-life, tone-setting stuff, but not necessarily for really essential content. Think of videos as long photos, supporting text without replacing it.

Jen Bertsch

+1 to Craig's comments

0

0%
3

100%

Mozilla, Mozillians, and You

1 Comment

Jen Bertsch

We've seen on mozilla.org/contribute that people who read the stories are more likely to give us their email address to learn more aobut joinng the community.

3

60%
2

40%

Multimedia Feed

2 Comments

We need this.

Thumbs up if we can maintain this and when doing so in an automatic way, ensure that our vision is clear.

6

100%
0

0%

Principles throughout

5 Comments

I like that becuase it might let us surface what activities are manifestations of each principle.

a match game!

Could this be more subtle, almost like an easter egg? Depending on what page you're on, there could be some shapes or color coded dots to let you know which principles it speaks most to.

are these intended to be from the manifesto?

Like the idea of sprinkling manifesto tidbits around the site.

5

100%
0

0%

Principle through Mozillian's voice

1 Comment

meh

4

80%
1

20%

Global

8 Comments

Very similar to Web We Want - do we reskin and embed into main site?

Web Health Reportish?

this would be helpful to making it feel global. might be hard to wrangle?

Jen Bertsch

I have a bias against maps - they are political and can get us in trouble. We are very open to using geolocation however to offer geo-specific content in addition to conditional content by locale.

Accompany issues with an action that the user can take.

We have used and do use maps a lot.

How is this different from Shape of the Web? That should be part of the site.

Seems like a lot of work to keep this updates. Especially if "issues" refers to policy in any way.

1

50%
1

50%

Region Specific Seciton

2 Comments

This content would be hard to curate and keep fresh.

Not a priority right now.

1

50%
1

50%

Success Stories

4 Comments

Brandon Arnold

What we've been apart of not just what we did.

this weaker for me.

...from a content/story perspective

We'd have to be very careful about what the take credit for. So much of our advocacy and education work is part of coalitions.

3

75%
1

25%

Infographic of Outcomes

3 Comments

also weaker as we can't take alot of credit for stuff. we need to find ways to take credit for our work

Also something had to keep fresh. If all our accomplishments are from two years ago, people will ask what we've done lately.

*hard (influence feature request: comment editing!)

1

50%
1

50%

Following the Issues - Timeline

3 Comments

this feels alot slike the infographic in the earlier example. I'd liek to see this go into the future.

I think there's room/opportunity to use a timeline in some way, but maybe more as a history of the project.

I find it hard to feel excited about linear timelines.

3

75%
1

25%

Changing Word

2 Comments

This is weaker for me but a good potential for low barrier to entry for contribuiton/participation

Agree there's potential here.

2

67%
1

33%

Talking about the Issues

1 Comment

This is good way to surface conversations

4

80%
1

20%

Enlist Friends

1 Comment

I can't quite envision how this works, but def. interested in ideas to get more signatures.

2

67%
1

33%

Connect with a Mozillian

5 Comments

Jen Bertsch

This is a big ask in terms of organizing people to be the "mentors."

this feels too tight.

If they connect with a Mozillian... we should arm the Mozillians with tasks that can be shared during the conversation that can be quantified. For example... the end of the conversation could result in sharing a petition to sign or fun task.

Also, this is pretty difficult to maintain, but could be done as a campaign.

I'm not sure where this fits in or the value it's providing

0

0%
3

100%

Easy to Share Graphics

4 Comments

Jen Bertsch

https://www.mozilla.org/en-US/contribute/friends/

Jen Bertsch

We are using a "word of mouth program" vendor who might have a feed ^

can we surface community creative throug the creative collective

Would be nice to templatize these so they can be modular and updated as our goals change.

3

100%
0

0%

Quick Contribution

2 Comments

Jen Bertsch

Love this!

We've explored something like this before and are continuing to explore it, would love to see it come to fruition.

7

100%
0

0%

1 Day Campaign

5 Comments

Jen Bertsch

Maybe this is too specific? Agreed with Holly that page should be able to live w/out a module like this.

Brandon Arnold

The page should be able to live without it

I like this, but a page shouldn't rely on it. Just in case we can't populate this the page it's on should still be awesome.

I like but seems like a program we'd have to build WAY out. this is hard to nail and resouce right now. can it be a template we can turn on?

Agree. Love the idea but we don't have resources to follow through.

1

50%
1

50%

Choose What to Donate to

9 Comments

Jen Bertsch

Should ask Andrea Wood how feasible this is?

Jen Bertsch

Foundation team (Erika and Paul) do want to create a page about where donations go. Mike and I can take a next step to reach out to them on this one.

Talk with Andrea for help about quantifying/humanizing our donation dollars.

LIKE.

I love this idea if we can make it work.

Jen Bertsch

Notes from Andrea: We abandoned restricted giving because it's a nightmare to track and locks our $$ into specific things. So we don't want to go in this specific direction.

Jen Bertsch

That said, we do want a a page that explains why mozilla raises money. And we want to try out "donate" CTAs in a variety of ways in the "participation" modules on the new pages.

Restricted giving might not work but I do love the idea of being more explicit about what the donations fund.

+1 to Paul's comment.

3

100%
0

0%

Join the Conversation

1 Comment

Could this import Twitter conversations with a specific hashtag(s)?

1

50%
1

50%

Goals and Progress

2 Comments

Progress BARS!!! where else can we have these?

:D Dia! I like progress bars too.

1

50%
1

50%

Help Wanted

7 Comments

Jen Bertsch

We have been exploring ways to create an accessible "task board"

As long as it doesn't come across as us asking for free work. Contributors need to see the value in this for them.

Jen Bertsch

I think the "participation CTA" we are looking for on these pages are higher level - like buy a tshirt, share on facebook

Jen Bertsch

Sean mentioned https://oneanddone.mozilla.org/en-US/

this is scary. that doen't mean NO. Just really intense to ask people to do big work without much vetting.

Brandon Arnold

Not design a t-shirt or write the news letter. Share a news letter or buy a tshirt

Good lord, this terrifies me. Are we equipped to connect Mozillians to resources?

2

50%
2

50%

Whole Page Sign-up

4 Comments

YES! and we'll have to make sure there's a conetent strategy and proram behind it that's contiguous

Jen Bertsch

Let's test?

Jen Bertsch

I would think a big sign up with more context might work better?

I love clear CTAs so...+1!

3

75%
1

25%

High Value Content - Emails

2 Comments

+1 about making the emails seem less spammy, more valuable. Need to talk with the team maintaining this.

Love ideas to improve emails.

3

60%
2

40%

Contextual Sign-up

3 Comments

Yes!

Jen Bertsch

100% agree that we want to collect more email addresses! We can't promise contextual.

Love to take this as far as we can (I see Jen's comment above and realize there are probably limitations).

4

100%
0

0%

9542Views
71%Thumbs Up

Created on 05/20/2015 at 11:40 AM

On Mozilla Is

It was mentioned in the meeting that relying on an image that requires 3 categories might limit us as this number may change.

Anonymous about 10 years ago

Edit Delete

On Mozilla Is

Sean visually voted a thumbs up

Jen Bertsch about 10 years ago

Edit Delete

On Mozilla Is

Ask during pictures possibly

Brandon Arnold about 10 years ago

Edit Delete

On Mozilla + You

Getting to tangible examples of the How you can help make the internet better would be awesome.

Anonymous about 10 years ago

Edit Delete

On Fun Facts

Watch for messaging on these

Brandon Arnold about 10 years ago

Edit Delete

On Mozilla + You

Get to tangible examples early

Brandon Arnold about 10 years ago

Edit Delete

On Mozilla Story

I like that this puts our existance in context and that it's concrete

Dia about 10 years ago

Edit Delete

On Who, What we do, What we make

Separating non-profit and corporation might be too much information to the end user. They may care more about what we do, rather than our organization architecture.

Anonymous about 10 years ago

Edit Delete

On Who, What we do, What we make

Intentional to not understand difference that is different from the non-profit and the corporation.

Brandon Arnold about 10 years ago

Edit Delete

On Who, What we do, What we make

Mo-Fo is the same as Mo-Co

Brandon Arnold about 10 years ago

Edit Delete

On Who, What we do, What we make

I like this as a way of organzing what we do

Dia about 10 years ago

Edit Delete

On Pillars

this is a really "on the nose" approach but maybe straightforward is good?

Dia about 10 years ago

Edit Delete

On Changing Word

We've talked about executing something similar among ourselves. Would love to explore more.

Jen Bertsch about 10 years ago

Edit Delete

On Values

Dia about 10 years ago

Edit Delete

On Changing Word

Web Literacy

Brandon Arnold about 10 years ago

Edit Delete

On Video and Impactful Headline

I don't love using videos to tell stories online, but I think that might just be my personal bias.

Jen Bertsch about 10 years ago

Edit Delete

On Changing Word

Craig brings up a good point about localization, but still good to explore.

Jen Bertsch about 10 years ago

Edit Delete

On Changing Word

I like- I wonder how this can be market specific and not requiring sentence structure.

Dia about 10 years ago

Edit Delete

On Multimedia Feed

We need this.

Sean about 10 years ago

Edit Delete

On Mozilla, Mozillians, and You

We've seen on mozilla.org/contribute that people who read the stories are more likely to give us their email address to learn more aobut joinng the community.

Jen Bertsch about 10 years ago

Edit Delete

On Video and Impactful Headline

Videos, again, present l10n problems.

Craig about 10 years ago

Edit Delete

On Multimedia Feed

Thumbs up if we can maintain this and when doing so in an automatic way, ensure that our vision is clear.

Anonymous about 10 years ago

Edit Delete

On Video and Impactful Headline

Further: videos are great for slice-of-life, tone-setting stuff, but not necessarily for really essential content. Think of videos as long photos, supporting text without replacing it.

Craig about 10 years ago

Edit Delete

On Global

Very similar to Web We Want - do we reskin and embed into main site?

Sean about 10 years ago

Edit Delete

On Global

Web Health Reportish?

Sean about 10 years ago

Edit Delete

On Principles throughout

I like that becuase it might let us surface what activities are manifestations of each principle.

Dia about 10 years ago

Edit Delete

On Principles throughout

a match game!

Dia about 10 years ago

Edit Delete

On Principle through Mozillian's voice

meh

Dia about 10 years ago

Edit Delete

On Global

this would be helpful to making it feel global. might be hard to wrangle?

Dia about 10 years ago

Edit Delete

On Global

I have a bias against maps - they are political and can get us in trouble. We are very open to using geolocation however to offer geo-specific content in addition to conditional content by locale.

Jen Bertsch about 10 years ago

Edit Delete

On Global

Accompany issues with an action that the user can take.

Anonymous about 10 years ago

Edit Delete

On Similar Topics

LIke.

Dia about 10 years ago

Edit Delete

On Similar Topics

Not sure we will have enough content for satisfying recommendations?

Jen Bertsch about 10 years ago

Edit Delete

On Similar Topics

lets us create a continuity of experience and explicit connection between our activities

Dia about 10 years ago

Edit Delete

On Region Specific Seciton

This content would be hard to curate and keep fresh.

Craig about 10 years ago

Edit Delete

On Success Stories

What we've been apart of not just what we did.

Brandon Arnold about 10 years ago

Edit Delete

On Success Stories

this weaker for me.

Dia about 10 years ago

Edit Delete

On Success Stories

...from a content/story perspective

Dia about 10 years ago

Edit Delete

On Infographic of Outcomes

also weaker as we can't take alot of credit for stuff. we need to find ways to take credit for our work

Dia about 10 years ago

Edit Delete

On Following the Issues - Timeline

this feels alot slike the infographic in the earlier example. I'd liek to see this go into the future.

Dia about 10 years ago

Edit Delete

On Changing Word

This is weaker for me but a good potential for low barrier to entry for contribuiton/participation

Dia about 10 years ago

Edit Delete

On Talking about the Issues

This is good way to surface conversations

Dia about 10 years ago

Edit Delete

On Connect with a Mozillian

This is a big ask in terms of organizing people to be the "mentors."

Jen Bertsch about 10 years ago

Edit Delete

On Connect with a Mozillian

this feels too tight.

Dia about 10 years ago

Edit Delete

On Easy to Share Graphics

https://www.mozilla.org/en-US/contribute/friends/

Jen Bertsch about 10 years ago

Edit Delete

On Easy to Share Graphics

We are using a "word of mouth program" vendor who might have a feed ^

Jen Bertsch about 10 years ago

Edit Delete

On Connect with a Mozillian

Anonymous about 10 years ago

Edit Delete

On Infographic of Outcomes

Also something had to keep fresh. If all our accomplishments are from two years ago, people will ask what we've done lately.

Craig about 10 years ago

Edit Delete

On Connect with a Mozillian

Also, this is pretty difficult to maintain, but could be done as a campaign.

Anonymous about 10 years ago

Edit Delete

On Infographic of Outcomes

*hard (influence feature request: comment editing!)

Craig about 10 years ago

Edit Delete

On Easy to Share Graphics

can we surface community creative throug the creative collective

Dia about 10 years ago

Edit Delete

On Easy to Share Graphics

Would be nice to templatize these so they can be modular and updated as our goals change.

Anonymous about 10 years ago

Edit Delete

On Quick Contribution

Love this!

Jen Bertsch about 10 years ago

Edit Delete

On 1 Day Campaign

Maybe this is too specific? Agreed with Holly that page should be able to live w/out a module like this.

Jen Bertsch about 10 years ago

Edit Delete

On 1 Day Campaign

The page should be able to live without it

Brandon Arnold about 10 years ago

Edit Delete

On 1 Day Campaign

I like this, but a page shouldn't rely on it. Just in case we can't populate this the page it's on should still be awesome.

Anonymous about 10 years ago

Edit Delete

On Choose What to Donate to

Should ask Andrea Wood how feasible this is?

Jen Bertsch about 10 years ago

Edit Delete

On 1 Day Campaign

I like but seems like a program we'd have to build WAY out. this is hard to nail and resouce right now. can it be a template we can turn on?

Dia about 10 years ago

Edit Delete

On Choose What to Donate to

Foundation team (Erika and Paul) do want to create a page about where donations go. Mike and I can take a next step to reach out to them on this one.

Jen Bertsch about 10 years ago

Edit Delete

On Choose What to Donate to

Talk with Andrea for help about quantifying/humanizing our donation dollars.

Anonymous about 10 years ago

Edit Delete

On Choose What to Donate to

LIKE.

Dia about 10 years ago

Edit Delete

On Quick Contribution

We've explored something like this before and are continuing to explore it, would love to see it come to fruition.

Craig about 10 years ago

Edit Delete

On Goals and Progress

Progress BARS!!! where else can we have these?

Dia about 10 years ago

Edit Delete

On Help Wanted

We have been exploring ways to create an accessible "task board"

Jen Bertsch about 10 years ago

Edit Delete

On Help Wanted

As long as it doesn't come across as us asking for free work. Contributors need to see the value in this for them.

Anonymous about 10 years ago

Edit Delete

On Choose What to Donate to

I love this idea if we can make it work.

Craig about 10 years ago

Edit Delete

On Help Wanted

I think the "participation CTA" we are looking for on these pages are higher level - like buy a tshirt, share on facebook

Jen Bertsch about 10 years ago

Edit Delete

On Help Wanted

Sean mentioned https://oneanddone.mozilla.org/en-US/

Jen Bertsch about 10 years ago

Edit Delete

On Help Wanted

this is scary. that doen't mean NO. Just really intense to ask people to do big work without much vetting.

Dia about 10 years ago

Edit Delete

On Help Wanted

Not design a t-shirt or write the news letter. Share a news letter or buy a tshirt

Brandon Arnold about 10 years ago

Edit Delete

On Whole Page Sign-up

YES! and we'll have to make sure there's a conetent strategy and proram behind it that's contiguous

Dia about 10 years ago

Edit Delete

On Whole Page Sign-up

Let's test?

Jen Bertsch about 10 years ago

Edit Delete

On Whole Page Sign-up

I would think a big sign up with more context might work better?

Jen Bertsch about 10 years ago

Edit Delete

On Contextual Sign-up

Yes!

Dia about 10 years ago

Edit Delete

On High Value Content - Emails

+1 about making the emails seem less spammy, more valuable. Need to talk with the team maintaining this.

Anonymous about 10 years ago

Edit Delete

On Contextual Sign-up

100% agree that we want to collect more email addresses! We can't promise contextual.

Jen Bertsch about 10 years ago

Edit Delete

On Video and Impactful Headline

+1 to Craig's comments

Jen Bertsch about 10 years ago

Edit Delete

On Choose What to Donate to

Notes from Andrea: We abandoned restricted giving because it's a nightmare to track and locks our $$ into specific things. So we don't want to go in this specific direction.

Jen Bertsch about 10 years ago

Edit Delete

On Choose What to Donate to

That said, we do want a a page that explains why mozilla raises money. And we want to try out "donate" CTAs in a variety of ways in the "participation" modules on the new pages.

Jen Bertsch about 10 years ago

Edit Delete

On What is Mozilla

I like the idea of a diagram, but would love to see something that shows how the pieces are connected to each other, not just to Mozilla.

Matej about 10 years ago

Edit Delete

On Mozilla Is

I can see the limitations here, but conceptually it's stronger.

Matej about 10 years ago

Edit Delete

On Mozilla is non-profit

Strategically it's bang on, but it's well-trodden territory. Would love to see a fresh exploration of this approach.

Matej about 10 years ago

Edit Delete

On Mozilla Is

This is nice. A more creative version of the last one.

Matej about 10 years ago

Edit Delete

On Fun Facts

I like do some of this here and there, but not a an overarching idea.

Matej about 10 years ago

Edit Delete

On Mozilla Story

Not sure that the story represented here is exactly right, but I'm intrigued by this approach.

Matej about 10 years ago

Edit Delete

On Changing Word

All I can add to the above is: Nice!

Matej about 10 years ago

Edit Delete

On Principles throughout

Could this be more subtle, almost like an easter egg? Depending on what page you're on, there could be some shapes or color coded dots to let you know which principles it speaks most to.