The Mozillians' Voice
The biggest advocated for Mozilla are the people who contribute to it everyday. Conveying the messaging primarily through Mozillians, makes it more real and personable. This direction uses real people, but goes beyond just faces and speaks through the voices of the different users.
Mozilla is _____________.
This conveys the idea that Mozilla can be anything the user wants it to be. We use words, iconography and imagery to complete phrases or sections. This means we always put the user in a role of the message. The user knows that there is always room for them to make a contribution.
On Mozillians Talking about Mozilla with CTA
I like the idea of tying Mozillians to an issue and what you can do to help/participate/get educated.
Holly about 10 years ago
EditOn Audio Testimonials
Cool idea... localization would be a challenge.
Holly about 10 years ago
EditOn Audio Testimonials
Interesting idea but might be too hard to pull off, especially with l10n
Craig about 10 years ago
EditOn What Mozilla Is
This shows that we're more than a browser, but it is one of the many things that we do. It also shows that these things are related to and compliment one-another. +1
Holly about 10 years ago
EditOn Changing Blank - Image
+1 to more visuals if we can find visuals to support what we are. How our visual language tends to set us apart from companies like Google, is that it has bold colors and it makes people happy (feedback from a recent usability study).
Holly about 10 years ago
EditOn Things Mozillians do
We've had a lot of "who we are" concepts, I really like this as a "what we do" extension of that.
Craig about 10 years ago
EditOn People who pledge with CTA
I like this but I'm not sure we'll have the infrastructure in place to support it...
Jen Bertsch about 10 years ago
EditOn Things you want to do
This is awesome and something we're already working on, but it needs a fair bit of infrastructure to support so there's that added complexity to consider.
Craig about 10 years ago
EditOn Things you want to do
Like this idea. Let's talk more about Mozilla's capabilities to support this kind of widget and how to connect it to our existing contribution flow.
Holly about 10 years ago
EditOn Contextual CTA
We could test this as we test different CTAs
Jen Bertsch about 10 years ago
EditOn Mozilla, Mozillians, and You
Great balance of an example people can read to understand a particular issue, a personal account from somebody already contributing... and then the 3rd tier for those that are ready to take more action.
Holly about 10 years ago
EditOn Easy things you can do
Bring in for "education" landing page?
Jen Bertsch about 10 years ago
EditOn Your Donation "Could"
+1 to quantifying/humanizing what a donation will do.
Holly about 10 years ago
EditOn Help suggesting how to contribute
Love this! (need different level of tasks)
Jen Bertsch about 10 years ago
EditOn Why Mozilla Raises Funds
Great way to tell the story and the range of our impact.
Holly about 10 years ago
EditOn Why Mozilla Raises Funds
Let's set up time for Zurb to talk with Andrea, Erika, and Paul about how they want to talk about fundraising.
Jen Bertsch about 10 years ago
EditOn Following Issues
I like this idea of showing what we've done and what our future plans are
Jen Bertsch about 10 years ago
EditOn Infographic
Multiple ways to tell what we do, but 1 CTA is a nice balance. Instead of 4 stories and 4 things to do. It may perform better, but I'm interested in testing both approaches.
Holly about 10 years ago
EditOn Why Mozilla Raises Funds
The "why should I donate" thing is a huge area where we need to do a better job telling our story. I regret that I have but one thumb to raise.
Craig about 10 years ago
EditOn Infographic
I like the discussion here around telling the smaller stories vs the bigger stories
Jen Bertsch about 10 years ago
EditOn Infographic
We should think about making sure we build infographics that are web friendly (and localization friendly) if we want to use this format.
Jen Bertsch about 10 years ago
EditOn Infographic
Story mentioned in our conversation today https://blog.mozilla.org/community/2014/11/15/10-days-of-mozillians-meet-ibrahima/
Holly about 10 years ago
EditOn Landing Page Hero
We should talk about how to collect these images/quotes at Whistler in late June.
Jen Bertsch about 10 years ago
EditOn What Mozilla Is
+1 Holly
Jen Bertsch about 10 years ago
EditOn Feeds
Interesting but not my #1 choice
Jen Bertsch about 10 years ago
EditOn What Mozilla Does with Principles
I'll ask MEM and Dia how far we want to go with exploring making the Manifest accessible.
Jen Bertsch about 10 years ago
EditOn Things you want to do
Agree with Holly and Craig. Maybe we could only support this in the Education subsection using lots of webmaker and MDN links?
Jen Bertsch about 10 years ago
EditOn Timeline with Past, Now, and Future
I like the "following issues" format more
Jen Bertsch about 10 years ago
EditOn Landing Page Hero
Love this as a way of presenting who we are, what we're doing, what we care about and how we're helping you, the user.
ErikaD about 10 years ago
EditOn Honest Voice of Mozillian
Hard to judge this one because the "negative" example makes me like it less than the previous sketch.
ErikaD about 10 years ago
EditOn Goals on every petition
Goals are good, and at change.org we used progressive goals (first goal was 100 signatures, once reached it increased to 250; etc). We don't have the capability right now to add this to our petition pages. It's a low priority (and something the foundation builds, and doesn't live on mozilla.org)
Andrea about 10 years ago
EditOn Your Donation "Could"
This isn't content that would live on mozilla.org (it would be iterated / tested on a donation landing page experience). Those donation pages are built, tested by Foundation, they don't live on mozilla.org. Also generally these types of "what your gift buys" strategies work best for charities that have tangible things to buy, like a goat bought through Heifer International. It's not a priority strategy for us to test.
Andrea about 10 years ago
EditOn People who pledge with CTA
I really like this idea. One other thought is that we could have an evergreen pledge to "support the Manifesto" or just a general "I care about the open Web" pledge that allows people to raise their hand to hear more and gives us an email address so we can develop a relationship over time.
Andrea about 10 years ago
EditOn Principles coupled with examples
I like the idea of doing more "demonstration of impact". We have so many real examples!
Andrea about 10 years ago
EditOn Changing Blank - Word
I like this idea. One challenge we have in telling our story is telling a succinct story of what Mozilla actually does... using this format might be even more overwhelming for people who don't know Mozilla well. It might be cool to try to customize these based on a user journey or interest area.
Andrea about 10 years ago
EditOn Things Mozillians do
+1 I like showing our impact vs. talking about it / writing about it.
Andrea about 10 years ago
EditOn Aspirational things you can do.
This would be interesting to couple with the Mozilla is ____ concept. Like "Mozilla is _____ and you can _____. Like a cool madlib? We can then personalize a person's experience based on what they put in the blanks? (just riffing!)
Andrea about 10 years ago
EditOn Why Mozilla Raises Funds
Most people who give through the homepage have an intention to give before they land on the page. They're really just looking for the "donate" button vs. a pitch to give. Avg. gift through mozilla.org is $28 (vs. $8 through snippet). They are already familiar with us and therefore give more. Demonstrating our impact and telling our story, and making the "donate" button prominent will result in more revenue than spending a lot of real estate on "why give".
Andrea about 10 years ago
EditOn Landing Page Hero
I think there are ways and places to use this, but it could also be alienating to some visitors of the site if it feels like they need to get involved at this level.
Matej about 10 years ago
EditOn What Mozilla Is
Love this one. Shows the range of what we do. It's not just what we stand for, who make us up or what we create — it's all of it.
Matej about 10 years ago
EditOn What Mozilla Does with Principles
I like how this connects the principles with action.
Matej about 10 years ago
EditOn Mozillians Talking about Mozilla with CTA
Maybe too much "we" and not enough "you."
Matej about 10 years ago
EditOn Things you want to do
Again, let's be careful to not alienate those who don't necessarily want to take take part at this level.
Matej about 10 years ago
EditOn What Mozilla Does with Principles
I think it's valuable to connect the priciples to the work- expliclty. it makes the priciples more concrete and real. When they live in isolcation they remain an abstraction. This also allow us to do some "translation" for our new audiences.
Dia about 10 years ago
EditOn Principles coupled with examples
I like this in theory- I'm worried don't have enough things to point to that we actually do/build when so much of our work is advocating and collaborating, not necessaritly making ourselves.
Dia about 10 years ago
EditOn Principles coupled with examples
Agree it'd be great to demonstrate impact.
ErikaD about 10 years ago
EditOn Changing Blank - Image
While I like this concept, I feel it doesn't communicate enough without accompanying text.
ErikaD about 10 years ago
EditOn People who pledge with CTA
+1 to supporting the manifesto as a general way to begin a relationship
ErikaD about 10 years ago
EditOn What Mozilla Is
like this as well - breadth and depth made tangible
Mary Ellen about 10 years ago
EditOn What Mozilla Does with Principles
Agree - makes the manifesto come alive and be demonstrated throughout the site versus being confined to one page
Mary Ellen about 10 years ago
EditOn Mozillians Talking about Mozilla with CTA
I can see content from SOTW being useful here; could be a flip on this - people talking about how Mozilla/Mozillians have positively impacted their life or community - more about the outcome than the action
Mary Ellen about 10 years ago
EditOn Audio Testimonials
this could be a 2016 add - and in the meantime, we'd need to develop a tetimonial "community kit" so community folks could produce their own....
Mary Ellen about 10 years ago
EditOn Things Mozillians do
Mary Ellen about 10 years ago
EditOn Things you want to do
For the page templates we've discussed, I think this is too far down the participation funnel
Mary Ellen about 10 years ago
EditOn People who pledge with CTA
+1 to a low barrier, low commitment way to take action - and then we can populate the email "newsletter" with stories of the manifesto made real in the world and readers can contribute their own...
Mary Ellen about 10 years ago
EditOn People who pledge with CTA
also consistent with our belief that if more people "practice" open source principles and behaviors, that will further our mission and more importantly make the world a better place
Mary Ellen about 10 years ago
EditOn People who pledge with CTA
kumbaya
Mary Ellen about 10 years ago
EditOn Mozilla, Mozillians, and You
feels similar to our SOTW info heirarchy - overview of issue, what Mozilla is doing about it, what you can do
Mary Ellen about 10 years ago
EditOn Infographic
again - lots of SOTW cross-over; Zurb folks - have you played around on that site yet?
Mary Ellen about 10 years ago
EditIn general - "engaging viewers" should focus more on content and very light options to participate - feels like many of the sketches in this section go really deep into participation and fundraising
Mary Ellen about 10 years ago
EditOn Principles coupled with examples
some of this content already exists with the manifesto content today
Mary Ellen about 10 years ago
EditOn Changing Blank - Word
too many different words may be confusing - and reinforce that we're confusing and unknowable
Mary Ellen about 10 years ago
EditOn Following Issues
this could be interesting for the polcy/advocacy page
Mary Ellen about 10 years ago
EditOn Changing Blank - Word
if this can become a system that we can use across the site i'd see it having legs. to Andrea's point we'd need to heavily curate the system and specialize the content based on the part of the experience we are rinforcing.
jascha about 10 years ago
EditOn Timeline with Past, Now, and Future
+1 an execution that is interactive could be an interesting discussion: http://www.bloomberg.com/graphics/2015-pace-of-social-change/
jascha about 10 years ago
EditI'm in Let's meet Time to change the game up Bust
Anonymous over 9 years ago
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