Notable | Opportunities | Opportunity Sketches

On Mozillians Talking about Mozilla with CTA

I like the idea of tying Mozillians to an issue and what you can do to help/participate/get educated.

Holly about 10 years ago

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On Audio Testimonials

Cool idea... localization would be a challenge.

Holly about 10 years ago

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On Audio Testimonials

Interesting idea but might be too hard to pull off, especially with l10n

Craig about 10 years ago

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On What Mozilla Is

This shows that we're more than a browser, but it is one of the many things that we do. It also shows that these things are related to and compliment one-another. +1

Holly about 10 years ago

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+1 to more visuals if we can find visuals to support what we are. How our visual language tends to set us apart from companies like Google, is that it has bold colors and it makes people happy (feedback from a recent usability study).

Holly about 10 years ago

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On Things Mozillians do

We've had a lot of "who we are" concepts, I really like this as a "what we do" extension of that.

Craig about 10 years ago

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On People who pledge with CTA

I like this but I'm not sure we'll have the infrastructure in place to support it...

Jen Bertsch about 10 years ago

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On Things you want to do

This is awesome and something we're already working on, but it needs a fair bit of infrastructure to support so there's that added complexity to consider.

Craig about 10 years ago

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On Things you want to do

Like this idea. Let's talk more about Mozilla's capabilities to support this kind of widget and how to connect it to our existing contribution flow.

Holly about 10 years ago

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On Contextual CTA

We could test this as we test different CTAs

Jen Bertsch about 10 years ago

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On Mozilla, Mozillians, and You

Great balance of an example people can read to understand a particular issue, a personal account from somebody already contributing... and then the 3rd tier for those that are ready to take more action.

Holly about 10 years ago

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On Easy things you can do

Bring in for "education" landing page?

Jen Bertsch about 10 years ago

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On Your Donation "Could"

+1 to quantifying/humanizing what a donation will do.

Holly about 10 years ago

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On Help suggesting how to contribute

Love this! (need different level of tasks)

Jen Bertsch about 10 years ago

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On Why Mozilla Raises Funds

Great way to tell the story and the range of our impact.

Holly about 10 years ago

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On Why Mozilla Raises Funds

Let's set up time for Zurb to talk with Andrea, Erika, and Paul about how they want to talk about fundraising.

Jen Bertsch about 10 years ago

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On Following Issues

I like this idea of showing what we've done and what our future plans are

Jen Bertsch about 10 years ago

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On Infographic

Multiple ways to tell what we do, but 1 CTA is a nice balance. Instead of 4 stories and 4 things to do. It may perform better, but I'm interested in testing both approaches.

Holly about 10 years ago

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On Why Mozilla Raises Funds

The "why should I donate" thing is a huge area where we need to do a better job telling our story. I regret that I have but one thumb to raise.

Craig about 10 years ago

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On Infographic

I like the discussion here around telling the smaller stories vs the bigger stories

Jen Bertsch about 10 years ago

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On Infographic

We should think about making sure we build infographics that are web friendly (and localization friendly) if we want to use this format.

Jen Bertsch about 10 years ago

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On Infographic

Story mentioned in our conversation today https://blog.mozilla.org/community/2014/11/15/10-days-of-mozillians-meet-ibrahima/

Holly about 10 years ago

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On Landing Page Hero

We should talk about how to collect these images/quotes at Whistler in late June.

Jen Bertsch about 10 years ago

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On What Mozilla Is

+1 Holly

Jen Bertsch about 10 years ago

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On Feeds

Interesting but not my #1 choice

Jen Bertsch about 10 years ago

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On What Mozilla Does with Principles

I'll ask MEM and Dia how far we want to go with exploring making the Manifest accessible.

Jen Bertsch about 10 years ago

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On Things you want to do

Agree with Holly and Craig. Maybe we could only support this in the Education subsection using lots of webmaker and MDN links?

Jen Bertsch about 10 years ago

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On Timeline with Past, Now, and Future

I like the "following issues" format more

Jen Bertsch about 10 years ago

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On Landing Page Hero

Love this as a way of presenting who we are, what we're doing, what we care about and how we're helping you, the user.

ErikaD about 10 years ago

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On Honest Voice of Mozillian

Hard to judge this one because the "negative" example makes me like it less than the previous sketch.

ErikaD about 10 years ago

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On Goals on every petition

Goals are good, and at change.org we used progressive goals (first goal was 100 signatures, once reached it increased to 250; etc). We don't have the capability right now to add this to our petition pages. It's a low priority (and something the foundation builds, and doesn't live on mozilla.org)

Andrea about 10 years ago

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On Your Donation "Could"

This isn't content that would live on mozilla.org (it would be iterated / tested on a donation landing page experience). Those donation pages are built, tested by Foundation, they don't live on mozilla.org. Also generally these types of "what your gift buys" strategies work best for charities that have tangible things to buy, like a goat bought through Heifer International. It's not a priority strategy for us to test.

Andrea about 10 years ago

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On People who pledge with CTA

I really like this idea. One other thought is that we could have an evergreen pledge to "support the Manifesto" or just a general "I care about the open Web" pledge that allows people to raise their hand to hear more and gives us an email address so we can develop a relationship over time.

Andrea about 10 years ago

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On Principles coupled with examples

I like the idea of doing more "demonstration of impact". We have so many real examples!

Andrea about 10 years ago

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On Changing Blank - Word

I like this idea. One challenge we have in telling our story is telling a succinct story of what Mozilla actually does... using this format might be even more overwhelming for people who don't know Mozilla well. It might be cool to try to customize these based on a user journey or interest area.

Andrea about 10 years ago

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On Things Mozillians do

+1 I like showing our impact vs. talking about it / writing about it.

Andrea about 10 years ago

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On Aspirational things you can do.

This would be interesting to couple with the Mozilla is ____ concept. Like "Mozilla is _____ and you can _____. Like a cool madlib? We can then personalize a person's experience based on what they put in the blanks? (just riffing!)

Andrea about 10 years ago

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On Why Mozilla Raises Funds

Most people who give through the homepage have an intention to give before they land on the page. They're really just looking for the "donate" button vs. a pitch to give. Avg. gift through mozilla.org is $28 (vs. $8 through snippet). They are already familiar with us and therefore give more. Demonstrating our impact and telling our story, and making the "donate" button prominent will result in more revenue than spending a lot of real estate on "why give".

Andrea about 10 years ago

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On Landing Page Hero

I think there are ways and places to use this, but it could also be alienating to some visitors of the site if it feels like they need to get involved at this level.

Matej about 10 years ago

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On What Mozilla Is

Love this one. Shows the range of what we do. It's not just what we stand for, who make us up or what we create — it's all of it.

Matej about 10 years ago

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On What Mozilla Does with Principles

I like how this connects the principles with action.

Matej about 10 years ago

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On Mozillians Talking about Mozilla with CTA

Maybe too much "we" and not enough "you."

Matej about 10 years ago

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On Things you want to do

Again, let's be careful to not alienate those who don't necessarily want to take take part at this level.

Matej about 10 years ago

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On What Mozilla Does with Principles

I think it's valuable to connect the priciples to the work- expliclty. it makes the priciples more concrete and real. When they live in isolcation they remain an abstraction. This also allow us to do some "translation" for our new audiences.

Dia about 10 years ago

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On Principles coupled with examples

I like this in theory- I'm worried don't have enough things to point to that we actually do/build when so much of our work is advocating and collaborating, not necessaritly making ourselves.

Dia about 10 years ago

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On Principles coupled with examples

Agree it'd be great to demonstrate impact.

ErikaD about 10 years ago

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On Changing Blank - Image

While I like this concept, I feel it doesn't communicate enough without accompanying text.

ErikaD about 10 years ago

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On People who pledge with CTA

+1 to supporting the manifesto as a general way to begin a relationship

ErikaD about 10 years ago

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On What Mozilla Is

like this as well - breadth and depth made tangible

Mary Ellen about 10 years ago

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On What Mozilla Does with Principles

Agree - makes the manifesto come alive and be demonstrated throughout the site versus being confined to one page

Mary Ellen about 10 years ago

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On Mozillians Talking about Mozilla with CTA

I can see content from SOTW being useful here; could be a flip on this - people talking about how Mozilla/Mozillians have positively impacted their life or community - more about the outcome than the action

Mary Ellen about 10 years ago

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On Audio Testimonials

this could be a 2016 add - and in the meantime, we'd need to develop a tetimonial "community kit" so community folks could produce their own....

Mary Ellen about 10 years ago

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On Things Mozillians do

1 more show less tell

Mary Ellen about 10 years ago

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On Things you want to do

For the page templates we've discussed, I think this is too far down the participation funnel

Mary Ellen about 10 years ago

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On People who pledge with CTA

+1 to a low barrier, low commitment way to take action - and then we can populate the email "newsletter" with stories of the manifesto made real in the world and readers can contribute their own...

Mary Ellen about 10 years ago

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On People who pledge with CTA

also consistent with our belief that if more people "practice" open source principles and behaviors, that will further our mission and more importantly make the world a better place

Mary Ellen about 10 years ago

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On People who pledge with CTA

kumbaya

Mary Ellen about 10 years ago

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On Mozilla, Mozillians, and You

feels similar to our SOTW info heirarchy - overview of issue, what Mozilla is doing about it, what you can do

Mary Ellen about 10 years ago

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On Infographic

again - lots of SOTW cross-over; Zurb folks - have you played around on that site yet?

Mary Ellen about 10 years ago

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In general - "engaging viewers" should focus more on content and very light options to participate - feels like many of the sketches in this section go really deep into participation and fundraising

Mary Ellen about 10 years ago

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On Principles coupled with examples

some of this content already exists with the manifesto content today

Mary Ellen about 10 years ago

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On Changing Blank - Word

too many different words may be confusing - and reinforce that we're confusing and unknowable

Mary Ellen about 10 years ago

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On Following Issues

this could be interesting for the polcy/advocacy page

Mary Ellen about 10 years ago

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On Changing Blank - Word

if this can become a system that we can use across the site i'd see it having legs. to Andrea's point we'd need to heavily curate the system and specialize the content based on the part of the experience we are rinforcing.